The GROW Model
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March 2025

  • tonydorigo
  • Blog
  • March 31, 2025

The GROW Model

๐—ง๐—ต๐—ฒ ๐—š๐—ฅ๐—ข๐—ช ๐— ๐—ผ๐—ฑ๐—ฒ๐—น: ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด ๐—ง๐—ฒ๐—ฎ๐—บ ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ

Having witnessed countless transformations in football, I’ve seen how using a structured approach, like the GROW Model, can revolutionise team performance, whether in the boardroom or on the pitch.

The GROW Model provides a systematic framework that enables leaders to unlock their team’s full potential through four essential stages:

๐—š๐—ผ๐—ฎ๐—น ๐—ฆ๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด:
– Ensure all team members understand the vision
– Establish both short and long-term targets
– Define clear, measurable objectives

๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
– Identify strengths and weaknesses
– Evaluate current performance levels
– Analyse available resources and constraints

๐—ข๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป:
– Evaluate the potential outcomes of each option
– Generate multiple improvement strategies
– Consider innovative approaches

๐—ช๐—ฎ๐˜† ๐—™๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ:
– Assign responsibilities
– Set timelines and milestones
– Develop detailed action plans
– Establish accountability measures

Similar structured approaches have proven successful in top football academies, where they help develop young talents by providing clear direction and measurable progress markers. The same principles apply in business settings, where leaders can use this framework to drive team performance and achieve strategic objectives.

Remember, success in both sports and business comes from systematic development and consistent execution.

The GROW Model and similar frameworks aren’t just a framework; they’re a pathway to excellence that transforms potential into performance.

#๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ #๐“๐ž๐š๐ฆ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž #๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ

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  • tonydorigo
  • Blog
  • March 28, 2025

Adaptability

๐—”๐—ฑ๐—ฎ๐—ฝ๐˜๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†: ๐—ง๐—ต๐—ฒ ๐—ž๐—ฒ๐˜† ๐˜๐—ผ ๐—ฆ๐˜๐—ฎ๐˜†๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ฒ๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ด๐˜‚๐—ฒ ๐—ผ๐—ณ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€

Adaptability in football and business โ€“ it’s the difference between thriving and merely surviving….or getting relegated!

Southampton’s tactical approach has remained steadfast, from their promotion to the Premier League last season to their campaign this year. However, their current position at the bottom of the tableโ€”9 points from a possible 81โ€”tells its own story.

Reinvention keeps organisations competitive in challenging environments.

Here are four strategies that define adaptable organisations:

๐Ÿญ. ๐—˜๐—ป๐—ฐ๐—ผ๐˜‚๐—ฟ๐—ฎ๐—ด๐—ฒ ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐˜ ๐—”๐—น๐—น ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—น๐˜€
Innovation shouldn’t be limited to the boardroom. When every team member feels empowered to suggest improvements, organisations naturally resist market challenges.

๐Ÿฎ. ๐—ฆ๐˜๐—ฎ๐˜† ๐—”๐˜๐˜๐˜‚๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ง๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€
Successful organisations constantly monitor their environment, identifying shifts before they become obvious. This proactive approach enables strategic adjustments before crisis points emerge.

๐Ÿฏ. ๐—™๐—ผ๐˜€๐˜๐—ฒ๐—ฟ ๐—–๐—ผ๐—ป๐˜๐—ถ๐—ป๐˜‚๐—ผ๐˜‚๐˜€ ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด
Creating a learning culture ensures teams remain agile and ready for change.

๐Ÿฐ. ๐—•๐—ฒ ๐—ช๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฃ๐—ถ๐˜ƒ๐—ผ๐˜
The ability to change direction quickly when circumstances demand it is necessary. This might mean abandoning comfortable practices for unproven but promising alternatives.

While at Leeds United, I witnessed adaptability transform challenging situations into opportunities. When we faced tactical changes under Howard Wilkinson, our willingness to adapt our playing style led to significant success.

It’s interesting that certain modern managers stick to their ‘beliefs/tactics’ even when the results clearly show they are not working. A leader’s belief is a strength passed on to his team, but at what point does the need to adapt kick in?

What’s your experience with adaptability in your organisation? Have you seen it make a difference between success and failure?

๐†๐จ๐จ๐ ๐ž๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž: Netflix’s evolution from DVD rentals to streaming pioneer.
๐๐š๐ ๐ž๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž: Blockbuster’s resistance to change, leading to their eventual downfall.

#๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐€๐๐š๐ฉ๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ #๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ #๐‚๐ก๐š๐ง๐ ๐ž

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  • tonydorigo
  • Blog
  • March 26, 2025

The Sustainability League

๐—ง๐—ต๐—ฒ ๐—ฆ๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—Ÿ๐—ฒ๐—ฎ๐—ด๐˜‚๐—ฒ: ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ฃ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ

Forest Green Rovers has revolutionized how football clubs approach sustainability, setting a remarkable example for sports enterprises and businesses worldwide. Ten years ago, they were the lone voice, but not anymore.

Their commitment to environmental stewardship demonstrates how sports organizations can lead positive change.

๐…๐จ๐ซ๐ž๐ฌ๐ญ ๐†๐ซ๐ž๐ž๐ง ๐‘๐จ๐ฏ๐ž๐ซ๐ฌ
The world’s first carbon-neutral football club
Uses solar panels, electric car charging points, and an electric lawnmower
Has an organic pitch
Serves a vegan menu for players and fans

๐๐ซ๐ข๐ฌ๐ญ๐จ๐ฅ ๐‚๐ข๐ญ๐ฒ
Project Whitebeam is a sustainability initiative launched by Bristol City and its affiliated sports organizations under Bristol Sport.
The initiative is part of the UN Sports for Climate Action Framework, with ambitious targets such as:
Achieving net zero emissions by 2040.
Reducing greenhouse gas emissions by 50% by 2030

๐“๐จ๐ญ๐ญ๐ž๐ง๐ก๐š๐ฆ ๐‡๐จ๐ญ๐ฌ๐ฉ๐ฎ๐ซ
Has a green strategy that includes recycling, single-use plastic, energy efficiency, and water use
Uses 100% renewable energy to power its stadium
Hosted the world’s first net zero football match in 2021

Purpose-driven leadership requires a clear vision and unwavering dedication to sustainable practices.

The future of business leadership lies in sustainable practices and social responsibility. Organizations that embrace this approach will not only contribute to environmental preservation but also inspire others to follow suit.

What sustainable initiatives have you implemented in your organization? How are you measuring their impact?

#๐’๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ #๐„๐ญ๐ก๐ข๐œ๐š๐ฅ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ #๐„๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ๐š๐ฅ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ

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  • tonydorigo
  • Blog
  • March 24, 2025

Overcoming Self-Limiting Beliefs

๐—ข๐˜ƒ๐—ฒ๐—ฟ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด ๐—ฆ๐—ฒ๐—น๐—ณ-๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—•๐—ฒ๐—น๐—ถ๐—ฒ๐—ณ๐˜€: ๐—ง๐—ต๐—ฒ ๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ฑ๐—ผ๐—ด’๐˜€ ๐—š๐˜‚๐—ถ๐—ฑ๐—ฒ

In both sports and business, self-belief is the foundation that transforms underdogs into champions.

I come across so many people who limit their ability to grow and learn by having a fixed mindset, driven by a lack of confidence.

Throughout my career, I’ve witnessed how confidence can elevate performance beyond perceived limitations, such as Leicester City’s remarkable Premier League triumph or Buster Douglas’s beating of Mike Tyson.

Here’s why cultivating self-belief is decisive for success:

๐Ÿญ. ๐—–๐—ฒ๐—น๐—ฒ๐—ฏ๐—ฟ๐—ฎ๐˜๐—ฒ ๐˜€๐—บ๐—ฎ๐—น๐—น ๐˜„๐—ถ๐—ป๐˜€
Every achievement, no matter how minor, builds momentum. At successful football teams, you see players celebrating each successful tackle or save, creating a positive mindset that fuels more significant victories.

๐Ÿฎ. ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜€๐—ฒ๐˜๐—ฏ๐—ฎ๐—ฐ๐—ธ๐˜€
Setbacks aren’t failures; they’re stepping stones to improvement. Analyzing and adapting to these moments creates resilience and growth opportunities. As a professional sportsperson, you lose a lot, so you learn a lot!

๐Ÿฏ. ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€
Mental rehearsal of positive outcomes strengthens confidence. Top athletes and business leaders regularly practice visualization to enhance performance. You always hear caddies talk to their golfer and say, “See the shot”.

๐Ÿฐ. ๐—ฆ๐—ฒ๐—ฒ๐—ธ ๐—ฐ๐—ผ๐—ป๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ
Feedback from mentors and peers provides valuable insights for growth. It helps identify blind spots and accelerates development.

The journey from self-doubt to self-belief is continuous and made better by embracing these principles.

What’s your experience with overcoming self-limiting beliefs? Have you used any of these strategies in your professional journey?

Share your story below.

#๐’๐ž๐ฅ๐Ÿ๐๐ž๐ฅ๐ข๐ž๐Ÿ #๐‚๐š๐ซ๐ž๐ž๐ซ๐†๐ซ๐จ๐ฐ๐ญ๐ก #๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ #๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ

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  • tonydorigo
  • Blog
  • March 21, 2025

Training Ground

๐—ง๐—ต๐—ฒ ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—š๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐— ๐—ฒ๐—ป๐˜๐—ฎ๐—น๐—ถ๐˜๐˜†

In football and business, the commitment to continuous improvement separates the exceptional from the average.

Throughout my career, I’ve experienced numerous training grounds, and I’ve witnessed how this mentality shapes success at every level.

๐Ÿญ. ๐—–๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜ ๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ
The most successful teams I’ve been part of maintained rigorous daily training schedules, doing the right things at the right time. This approach translates perfectly to business, where regular skill development sessions keep teams sharp and competitive.

๐Ÿฎ. ๐—™๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ
Post-match and training analysis sessions. This instant feedback loop helped players understand their performance and areas for improvement – a practice now common in modern business environments.

๐Ÿฏ. ๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€
Top organisations track development through specific metrics. Just as footballers monitor their physical and match stats, businesses should establish clear benchmarks for skill advancement.

๐Ÿฐ. ๐—”๐—ฑ๐—ฎ๐—ฝ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด
The training ground is where innovation happensโ€”practising different set-play routines and formations. Organizations must create environments where team members feel safe to experiment and learn from mistakes.

๐Ÿฑ. ๐—–๐—ผ๐—น๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต
Individual improvement contributes to team success. When everyone commits to getting better, the entire organisation elevates its performance.

What’s your organisation’s approach to continuous improvement?

What training ground mentality drives your team’s success?

#๐๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ #๐“๐ž๐š๐ฆ๐†๐ซ๐จ๐ฐ๐ญ๐ก #๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ

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  • tonydorigo
  • Blog
  • March 19, 2025

Effective Communication

๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: ๐—™๐—ฟ๐—ผ๐—บ ๐—ง๐—ผ๐˜‚๐—ฐ๐—ต๐—น๐—ถ๐—ป๐—ฒ ๐˜๐—ผ ๐—•๐—ผ๐˜๐˜๐—ผ๐—บ ๐—Ÿ๐—ถ๐—ป๐—ฒ

Effective communication remains the cornerstone of success in any professional environment, whether in the boardroom or on the training ground.

Throughout my career in football and broadcasting, I’ve witnessed how clear communication can transform team dynamics and business outcomes.

I’ve also experienced the opposite when communication goes badly wrong. I spent three minutes in front of a TV audience of a good few million, doing the hokey-cokey while explaining a team formation on the touchscreen.

In my ear, the Director commanded, “Tony, go Left, no, Tony, go right, Tony, go back a bit, Tony, go forward a bit.” Only at the ad break did I learn that Tony was, in fact, the cameraman!!

Having experienced both sides of communication – as a player receiving instructions and now as a broadcaster delivering messages – these four fundamental strategies consistently help:

๐—–๐—น๐—ฎ๐—ฟ๐—ถ๐˜๐˜† ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ๐—ป๐—ฐ๐—ถ๐˜€๐—ฒ๐—ป๐—ฒ๐˜€๐˜€
Direct, purposeful communication eliminates confusion and ensures everyone understands their role and objectives.

๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น ๐—”๐—ถ๐—ฑ๐˜€
Strategic use of visual elements enhances understanding and retention of complex information.

๐—ง๐˜„๐—ผ-๐˜„๐—ฎ๐˜† ๐——๐—ถ๐—ฎ๐—น๐—ผ๐—ด๐˜‚๐—ฒ
Encouraging open discussion creates better engagement and ensures all perspectives are considered.

๐—”๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—”๐—ฑ๐—ฎ๐—ฝ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป
Tailoring communication style to your audience maximizes message effectiveness and impact.

The most challenging aspect often lies in maintaining consistency across these elements while adapting to different situations. Here’s what helps:

โ€ข ๐—ฅ๐—ฒ๐—ด๐˜‚๐—น๐—ฎ๐—ฟ ๐—™๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ: Seek input on communication effectiveness
โ€ข ๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ: Track the impact of your communication strategies
โ€ข ๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ: Refine your approach through different scenarios

Which communication challenges do you find most difficult to overcome in your professional setting?

Share your experiences and solutions below.

#๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง #๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐’๐ค๐ข๐ฅ๐ฅ๐ฌ #๐„๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง

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